DAVIS, Calif. – UC Davis and Learfield, the media and technology company powering college athletics, announced an extended agreement with the Aggies' long-time broadcast partner, Sactown Sports 1140 KHTK in Sacramento. Sactown Sports 1140 KHTK's relationship as UC Davis' flagship station spans more than two decades.
Live games are carried on the station for football and men's basketball. In addition to live game action, Aggie fans will hear from first-year Head Football Coach Tim Plough and Head Men's Basketball Coach Jim Les weekly during morning drive time during their respective football and men's basketball seasons. In addition, Sactown Sports 1140 KHTK will air three 60 minute 'magazine' shows throughout the year for deeper dives into Aggie Football and Men's Basketball, as well as updates on other sports at UC Davis.
"We are delighted to renew our partnership with Sactown Sports 1140 KHTK," said UC Davis Director of Athletics, Rocko DeLuca. "This continued collaboration, featuring the voice of the Aggies, Scott Marsh, enables us to highlight the outstanding achievements of our student-athletes and enhance our community presence across the Sacramento Valley."
"We're excited to renew our long-standing relationship with the Aggies and look forward to continuing a great partnership," said Steve Cottingim, Sr. Vice President and Market Manager of Bonneville Sacramento, which manages Sactown Sports 1140 KHTK.
UC Davis and Learfield also announced an agreement with Sactown Sports 1140 on-air personality Scott Marsh as the 'Voice of the Aggies' for Football and Men's Basketball.
"For over two decades, this partnership has been a cornerstone in delivering exceptional coverage and engaging content for Aggies fans," said Pat Kreger, UC Davis Sports Properties General Manager. "We look forward to continuing this tradition of excellence with a team that truly understands the passion of UC Davis supporters."
The relationship with Sactown Sports 1140 KHTK is managed by UC Davis Athletics' exclusive multimedia rights holder, UC Davis Sports Properties; the locally based team of Learfield.
UC Davis will kick-off its season on Saturday, Aug. 31, at University of California, Berkeley before hosting Texas A&M-Commerce for its home opener on Sept. 7.
About Sactown Sports 1140 KHTK
Owned by Bonneville International, Sactown Sports 1140 KHTK has served as the radio home of UC Davis football since soon after its format change to sports talk in 1994. In 2018, the agreement expanded to include live coverage of men's basketball. Bonneville operates radio and TV stations in six U.S. markets: San Francisco, Denver, Seattle, Phoenix, Salt Lake City and Sacramento.
About Learfield
Learfield is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors' Cup, supporting athletic departments across all divisions.
This story is an example of UC Davis Athletics' commitment to the Ignite Strategic Plan Pillar of "Revenue Generation by developing relationships with outside parties that generates exposure and financial gain for UC Davis Athletics. Read more about our strategic plan here; IGNITE
