UC Davis Athletics

This page promotes consistent, coherent and effective identification of UC Davis Athletics in all its communication and marketing. Best practices demand that we have specific rules governing the use of our names, logos, colors and references. A professional, coordinated approach establishes a strong identity for UC Davis while still allowing offices and teams to project their own information. It balances the realities of decentralized activities with the benefits of a consistent core image reinforced by the power of repetition.

For detailed instructions on logo usage, please refer to the branding guide linked at the bottom of this page. 

Logo

 

Wordmarks

 

Gunrock

Gunrock is the official mascot of UC Davis providing a unifying symbol for campus, alumni and the community. UC Davis Athletics in partnership with the Collegiate Licensing Company (CLC) created a series of Digital Gunrocks for design use. The digital mascot should not replace the UC Davis Athletics word-mark or logo nor should be used on uniforms. 

There are 5 poses associated with Gunrock shown below that cannot be manipulated (such as adding accessories or having Gunrock hold equipment)  

Printing & Licensed Vendors

It is required for all vendors that wish to produce merchandise bearing UC Davis trademarks to be licensed through CLC. This policy helps those involved with UC Davis’s Trademark Licensing Program to regulate and maintain UC Davis’s trademarks.
 
List of Licensed Vendors: https://communicationsguide.ucdavis.edu/departments/licensing/vendor-list
 
Apply to become Licensed : https://communicationsguide.ucdavis.edu/departments/licensing/learn-about-licensing

Athletics Branding Guide

Click here to view the UC Davis Athletics branding Guide. (2023)

University Branding Guide

Click here to view the UC Davis Academics branding page.