DAVIS, Calif. – UC Davis athletics is excited to launch IGNITE 2.0, a refreshed strategic plan that strengthens our mission and prepares us for our transition to the Mountain West Conference. 
 
IGNITE 2.0, much like its predecessor, consists of five pillars specifically designed to help the Aggies continue to win championships while developing holistic student-athletes who personify Aggie Pride.
 
"The decision to revise our strategic plan stemmed from two pivotal shifts in the national and institutional landscape of college athletics: the rapidly evolving Name, Image, and Likeness (NIL) environment following the NCAA vs. House settlement, and UC Davis Athletics' historic move to the Mountain West Conference beginning in 2026," said Director of Athletics Rocko DeLuca. "These developments required us to modernize and sharpen our approach while staying true to our mission and vision.
 
"Over the past two years, the original IGNITE plan has fueled meaningful success and momentum, and this updated version reflects the thoughtful input of our coaches and staff who actively engaged in refining its priorities. Their leadership and collaboration ensure that IGNITE 2.0 builds on our achievements and positions UC Davis Athletics for sustained growth and a continued positive trajectory."
 
IGNITE 2.0 PILLARS
 
STUDENT-ATHLETE DEVELOPMENT & WELFARE
            - Integrate a holistic model that prepares student-athletes for their academic, athletic, and post-graduation success
 
COMPETITIVE EXCELLENCE
            - Provide every UC Davis student-athlete with the resources and support needed to achieve their full athletic potential and elevate the competitive experience
 
CULTURE
            - UC Davis athletics is set up to be a model department for culture, identity respect, and inclusion (CIRI)
 
ASSESS & VALUE PERSONNEL
            - Attract, develop and retain outstanding personnel that embody UC Davis values and Aggie Pride
 
REVENUE GENERATION
            - Fund championship initiatives through enhancement of critical revenue streams
 
For more information about IGNITE 2.0 and how to get involved with the department's updated strategic plan head to the newly updated IGNITE feature page.