DAVIS, Calif. – The UC Davis Athletics Department announced today, July 9, 2024, the launch of Aggie Edge, powered by Student Athlete NIL (SANIL), the official NIL Collective for Aggie Student-Athletes to leverage their Name, Image and Likeness.
 
"UC Davis Athletics is pleased to announce the launch of the Aggie Edge Collective, an initiative designed to support our student-athletes," said Director of Athletics, Rocko DeLuca. "The Aggie Edge Collective will provide opportunities for our athletes to maximize their NIL potential, build their personal brands, and engage with the UC Davis community. 
 
"With the support of our alumni and fans, the Aggie Edge Collective will help us retain our talented student-athletes and enhance one of the top student-athlete experiences on the West Coast. The Aggie Edge Collective will provide opportunities for our athletes to maximize their NIL potential, build their personal brands, and engage with the UC Davis community. We appreciate the early investors in this initiative and look forward to seeing our student-athletes succeed both on and off the field."
 
Aggie Edge will provide unique opportunities, collaborations, and partnerships with fans and businesses that contribute to the winning traditions of UC Davis's athletics programs. As the most experienced operator of NIL programs, SANIL leads the fans and brands in support of student-athletes and athletics programs. 
 
"This is an exciting and joyful day for all Aggies across the globe. UC Davis has always been a place that can thrive in any situation", said UC Davis Football Head Coach Tim Plough. "This is tremendous leadership from our donors and administration to understand the importance of helping our student-athletes in the new world of collegiate sports. We have student-athletes here that are hardworking, talented, and unselfish. It's important to have an avenue like Aggie Edge to reward these gifted individuals for their loyalty and hard work".
 
"The landscape of college athletics is changing", says UC Davis Men's Basketball Head Coach, Jim Les. "This initiative allows our student-athletes to navigate opportunities while pursuing their academic and athletic goals. Thank you to our partners with Aggie Edge for assisting UC Davis Athletics as we continue our championship aspirations."
 
SANIL is not officially affiliated with UC Davis Athletics but is acknowledged by the athletics department and will operate within NCAA, Big Sky, and California state parameters to market and manage NIL opportunities for UC Davis student-athletes.
  
SANIL and Aggie Edge will work in unison with various UC Davis supporters to create marketing activations that maximize student-athlete earnings while ensuring that the University's best interests remain protected throughout. 
 
ABOUT AGGIE EDGE
 
Aggie Edge is the official NIL Collective for all UC Davis sports, serving as a fan engagement and brand partnerships agency working on behalf of UC Davis Athletics and its student-athletes. Aggie Edge's membership program is for all UC Davis athletics fans to directly support Aggies student-athletes. 
 
Aggie Edge also offers comprehensive business partnership opportunities at the local, regional, and national level. Aggie Edge is a subsidiary of Student Athlete NIL and the NIL agency solution for over 50 Universities. As with all NIL entities, Aggie Edge is independent from UC Davis, and the University does not receive any financial benefit from the organization. More information is available at http://www.aggieedge.com/.
 
ABOUT UC DAVIS ATHLETICS
 
UC Davis, the No. 6 ranked public university in the nation, is proudly part of the University of California system of 10 campuses across the state of California. UC Davis supports 25 Division I varsity sports and is home to over 650 student-athletes. UC Davis athletics is committed to providing its student-athletes with the best experience possible while striving to win championships and develop holistic student-athletes who personify Aggie Pride. With UC Davis being one of the world's top universities, we can create and foster an inclusive environment that develops leaders who will go on to make an impact on the world.
 
ABOUT STUDENT ATHLETE NIL (SANIL) (StudentAthleteNIL.com)

Student Athlete NIL (SANIL) is the leading marketing, media and technology agency of record supporting the needs of student-athletes, brands and the ever-evolving era of Name, Image, and Likeness. SANIL operates the collectives of more than 50 Universities while marketing and monetizing the rights of thousands of student-athletes through fan experiences, brand partnerships and premium media content. 
 
Our national reach and skilled team of experienced professionals offer personalized attention to our student-athletes, fans and university partners while delivering a fully scalable deployment platform for brand campaigns. Each year, SANIL celebrates the achievements of student-athletes at the NIL Summit, a SANIL-produced awards and educational symposium held at the College Football Hall of Fame in Atlanta, Ga. For more information, please visit www.studentathletenil.com.