Sonoma, CA – Rivalz, the company that's disrupting the snacking game with their new innovative savory snacks, is proud to announce that they are now the official snack of UC Davis Athletics! Featuring a dual-textured, crunchy, vegetable-based shell, stuffed with soft, nutrient-rich fillings, Rivalz provides an unbeatable food experience. Hailing from the farm-to-fork capital, these snacks are the perfect blend of science, taste, and nutrition. So, partnering with UC Davis, a global catalyst for cutting-edge research in food, tech, agriculture, and health, made sense in the goal to take this snacking revolution to the next level.
The agreement between Rivalz and UC Davis was reached through athletic multimedia rights holder UC Davis Sports Properties, the locally based team of LEARFIELD – the media and technology company powering college athletics.
"As a two-time UC Davis alumni, this announcement feels like an exciting full circle moment for me," says Rivalz CEO, Peter Barrick. "UC Davis played a critical role in teaching me about perseverance, innovation, and business, which undoubtedly helps me on a daily basis as I continue to break the snacking mold with Rivalz. It's an honor to help fuel current students and athletes with my own health food brand that is not only nutrient dense but also absolutely delicious."
Rivalz are available in three fun flavors with nostalgic flair, Late Night Pizza, Extra Chedda' Mac, and Spicy Street Taco. Rivalz snacks are currently available for purchase on their website,
www.rivalzsnacks.com, and amazon.com. The company also plans to expand into specialty retailers later this year.
About Rivalz
Rivalz is on a mission to restore fun and positivity into modern snacking and mealtimes with next level nutrient dense foods that let us live more in the moment and maximize tomorrow. Our game changing snacks rival any traditional snack on flavor and provide a new way of thinking about snacking nutrition. We're setting out to give those snacking goliaths a little healthy competition with a snack that tastes better and does better. Finally, nutrient dense snacks without compromise!
For more information on Rivalz and to purchase their snacks, visit www.rivalzsnacks.com
About LEARFIELD
LEARFIELD is a diversified and influential media and technology company powering college athletics. Through its digital and physical platforms, LEARFIELD owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 15,000 local and national brand partners, LEARFIELD's presence in college sports and live events delivers influence and maximizes reach to target audiences. With solutions for a 365-day, 24/7 fan experience, LEARFIELD enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed LEARFIELD Directors' Cup, supporting athletic departments across all divisions.
