July 21, 2011

It's no secret that social media has been infused into pop culture, athletics and our everyday lives as a whole. For those of you not born into the millennial generation, the abbreviations and twitterspeak can be a little overwhelming. If you are used to reading 140 characters at a time, then you are up-to-date with the tweets, retweets and all the tweeps in the twitosphere. (Check out the twictionary if that last sentence confused you.) If not, then you are considered illtwitterate and this blog will help you.

The integration of Twitter and Facebook as a news source has directly impacted the way we (Athletics Communications) promote the athletics teams and student-athletes at UC Davis. This movement has flowed over into nearly every news outlet, whether its the addition of a newspaper Twitter account or a change in writing style for magazines.

Read the entire the entire blog at "Thinking Outside The Boxscore."