Dec. 19, 2008
ATLANTA, Ga. - The Collegiate Licensing Company (CLC), a division of IMG Worldwide, announced that it has reached an agreement with the University of California, Davis (UC Davis) to manage the University's trademark licensing program effective January 1, 2009.
"We feel this partnership with CLC is a great opportunity to take the UC Davis brand to new levels." said Scott Stevenson, Trademark and Licensing Manager at UC Davis. "CLC's representation of the majority of the collegiate market will provide us with access to key resources and relationships for exposing UC Davis to new students, fans, and supporters."
"UC Davis is a premier institution, and we are honored by the University's decision to partner with our company," said CLC's Brian White, Vice President, University Services. "We look forward to expanding on the University's previous efforts to increase demand for its brand and in establishing marketplace presence in the Davis area and beyond."
The agreement will give UC Davis a greater ability to protect and market its brand through a comprehensive trademark licensing program customized by CLC, which currently represents nearly 200 collegiate properties. Prior to joining CLC, the UC Davis licensing program, which began in 1981, was managed by another agency since 1996.
UC Davis joins the University of California, Berkeley as the second University of California System institution to partner with CLC. UC Davis becomes the eleventh (11) institution represented by CLC in the State of California.
UC Davis currently sponsors 26 varsity sports and is in its second year of NCAA Division I status.
About The Collegiate Licensing Company
CLC is a division of global sports and entertainment company IMG. Founded in 1981, CLC is the oldest and largest collegiate licensing agency in the U.S. and represents more than 200 colleges, universities, bowl games, athletic conferences, the Heisman Trophy and the NCAA. Its mission is to be the guiding force in collegiate trademark licensing and one of the top sports licensing firms in the country. Headquartered in Atlanta, CLC provides full-service capabilities in brand protection, brand management and brand development. For more information, visitwww.clc.com or www.imgworld.com.
About UC Davis
For 100 years, UC Davis has engaged in teaching, research and public service that matter to California and transform the world. Located close to the state capital, UC Davis has 31,000 students, an annual research budget that exceeds $500 million, a comprehensive health system and 13 specialized research centers. The university offers interdisciplinary graduate study and more than 100 undergraduate majors in four colleges (Agricultural and Environmental Sciences, Biological Sciences, Engineering, and Letters and Science) and advanced degrees from five professional schools (Education, Law, Management, Medicine, and Veterinary Medicine).
